What is Content Marketing, and Why is it Important?
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It’s not about pushing hard sales or gimmicks, but about building trust, providing value, and positioning your brand as a credible resource in your niche.
Why does this matter for search engine optimization (SEO)?
• Google and other search engines prioritize content that answers users’ queries.
• Regular, high-quality content helps increase keyword visibility.
• Content marketing builds backlinks and enhances your site’s authority.
The synergy of content marketing and SEO makes it essential to focus on a strategy that not only creates but optimizes content for search engines.